What is “Tassya-mura”?

Welcome to	tassya-mura	!	aomori　 nanbu town

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◆◇◆What is “Tassya-mura”◆◇◆

What is “tassya-mura”?

General understanding	A special area in the town is designated as tassya-mura, where theme park facilities are organized in order to invite visitors.
Correctly	It is a virtual agriculture village with the purpose of activating exchanges between visitors and villagers by taking advantage of local resources.

○Catch phrase

“Nice and slow and relaxed”

Melted into the village’s unique slow moving time, we want the visitors to become Tassha (healthy) through various experiences and exchanges with the local residents. We, the local people, ourselves want to be Tassha through time shared with the visitors. (Circulation of Tassha)

Why is it the ultimate green tourism?

Traditional concept of green tourism

Recreation and refreshment in villages of agriculture and fisheries

Traditional concept ＋ New visions beyond

・The first step is to make Tassha fans out of tourists. The future target is to have them live in the village permanently.

・Utilization of various local resources, review of the community through those resources, promotion of independent community, etc.

Origin of tassya-mura

○Review of key policies in Aomori Prefecture
	・Promotion of new tourism, “Aomori Tourism” featuring the industry of agricultural,forestry and fishing by Tourism Promotion Division of Aomori Prefecture（then Project Team X）・Idea of tassya-mura as part of the project to materialize “Aomori Tourism”

○Designate former Nagawa Town as the project implementation area
	・Convenient location, about 20 minutes from Hachinohe Station of Tohoku shinkansen ・”Fruits Land”, represented by the local product, cherry ・Performance of green tourism mainly consisting of acceptance of agriculture experience school trips ・Active groupes such as Nagawa Home Stay Conference, Cherry Center, and Agriculture and Tourism Association

Establishment of tassya-mura and its projects

February, 2004	A working group organized, consisting of 35 representatives of related town organizations and public workers of related divisions organized for project promotion
March	Inauguration ceremony was held at Nanbu-geino-densho-kan
April-September	・Meeting to discuss specific matters upon and after village establishment ・Establishment of Certification Committee of Tassha Products ・Suggestions for Tassha 36 views wanted ・tassya-mura Promotion Headquarters established
October	tassya-mura inauguration ceremony
May-August, 2005	Long-stay monitor project with Fujio and Masako Yanaka (residents of Yokohama City, Kanagawa Prefecture)
June-November	Pasona agriculture intern project implemented

○Organization chart of tassya-mura project promotion

Tassya-mura inauguration ceremony

・Date：October 9, 2004
・Site：Panorama Tourism Kamuen（in Mukaiyama Fruit Development Complex owned by Yoshio Kawamorita）
・Visitors: about 500 peoples

Development of new projects tailored for tassya-mura

（１）Baby boomer dash project in tassya-mura
（２）Agriculture intern project
（３）Beautification of the village

Promotion policies for the future

・Promotion to help the people engaged in the town’s key industry, agriculture, and other peoples address their environmental issues, and think how to improve the town (turn all town peoples into Tassha people)

・Project development with visions, projects with specific organization plans

・Stable and gradual project development with the idea of nice, slow, and relaxed